The Purple business impact

"Physically, Purple can have calming effects over the mind and nerves, it can be uplifting and can trigger creativity".

"Having Purple as our favorite color means we are sensitive and compassionate, understanding and supportive, thinking of others before ourselves - we are the person others come to for help - being needed motivates us."

Let's explore what Strategy might work for your organization 

Are you currently experiencing a Red Ocean Strategy?
"In the red oceans, industry boundaries are defined and accepted, and the competitive rules of the game are known. Here companies try to outperform their rivals to grab a greater share of product or service demand. As the market space gets crowded, prospects for profits and growth are reduced".

and not yet in a Blue Ocean Strategy mode?
"Blue ocean strategy is the simultaneous pursuit of differentiation and low cost to open up a new market space and create new demand. It is about creating and capturing uncontested market space, thereby making the competition irrelevant".

then it might be extremely valuable to explore what Purple Ocean Strategy means.
"Purple Ocean Strategy just as blue ocean strategy states that a red ocean strategy (competitive strategy) does not guarantee success for the firm.
Purple ocean strategy also claims that blue ocean strategy cannot guarantee the business success in the long run since the blue ocean strategy will finally turn red".

Let's co-design a wining game plan to execute the right Strategy for your organization